Privacy Policy

1. Information We Collect

We may collect information you provide directly, including:

• Name
• Email address
• Company name
• Website URL
• Shopify store information
• Klaviyo account or performance context you choose to share
• Call booking details
• Messages, form responses, or application details
• Any other information you choose to submit

We may also collect information automatically when you visit our website, including:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the website
• Referral source
• Form interactions
• Clicks, scrolls, and session behavior
• Cookie and tracking data

2. How We Collect Information

We collect information through:

• Website forms
• Klaviyo forms
• Lead magnet signups
• Calendly booking forms
• Contact forms
• Partner application forms
• Google Analytics
• Google Ads and Google Ads Pixel
• Microsoft Clarity
• Cookies and similar technologies
• Direct communication by email, call, or message

3. How We Use Information

We use collected information to:

• Respond to inquiries
• Send requested resources
• Book and prepare for calls
• Review whether BBB Marketing is a fit for your brand
• Send educational, promotional, and follow-up emails
• Improve our website and user experience
• Measure website traffic and campaign performance
• Understand which pages, resources, and offers are useful
• Run retargeting or advertising campaigns
• Maintain website security
• Comply with legal obligations

4. Email Marketing

If you submit your email address, we may send you resources, updates, educational content, case studies, offers, and information about BBB Marketing services.

You can unsubscribe at any time by clicking the unsubscribe link in our emails.

We use Klaviyo to manage email marketing, forms, segmentation, reporting, and communication.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to understand website behavior and improve marketing performance.

These tools may help us measure:

• Website traffic
• Page performance
• Form performance
• Booking intent
• Advertising effectiveness
• Returning visitors
• Session behavior

We may use tools such as Google Analytics, Google Ads, Google Ads Pixel, Microsoft Clarity, Klaviyo, Calendly, Shopify, and similar platforms.

You can usually adjust cookie settings through your browser.

Some tracking may also be controlled through platform opt-outs, browser privacy settings, or privacy rights requests where available.

6. Third-Party Tools

We may share limited information with trusted third-party service providers that help us operate the website and business.

These may include:

• Shopify and website hosting tools
• Klaviyo
• Calendly
• Google Analytics
• Google Ads and Google Ads Pixel
• Microsoft Clarity
• Payment processors
• CRM or internal operations tools
• Contractors or service providers supporting BBB Marketing

These providers may process information according to their own privacy policies and service terms.

7. How We Share Information

We do not sell personal information in the traditional sense.

We may share information when needed to:

• Operate our website and services
• Send emails and resources
• Process payments
• Analyze website performance
• Run advertising or retargeting
• Communicate with prospects or clients
• Comply with legal requirements
• Protect BBB Marketing, our users, or our business

If applicable privacy laws treat certain advertising, analytics, or retargeting activity as "sharing" personal information, users may have the right to opt out of that activity.

8. Do Not Sell or Share My Personal Information

BBB Marketing does not sell personal information in the traditional sense.

Some privacy laws may define certain advertising, analytics, or retargeting activity as "sharing" personal information.

If you want to request that BBB Marketing does not sell or share your personal information for applicable privacy-law purposes, contact us at kaloyan@bbb-marketing.com.

We may need to verify your identity before completing a request.

9. Data Retention

We keep personal information for as long as needed to fulfill the purposes described in this Privacy Policy.

This may include keeping information for:

• Lead follow-up
• Client relationship history
• Email marketing records
• Legal and accounting obligations
• Security and fraud prevention
• Business reporting

We may delete or anonymize information when it is no longer needed.

10. Your Privacy Rights

Depending on where you live, you may have rights over your personal information.

These rights may include the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of certain marketing communications
• Opt out of certain data sharing or targeted advertising
• Limit certain uses of sensitive information, where applicable
• Request information about how your data is used or shared

To exercise your rights, contact us at kaloyan@bbb-marketing.com.

We may need to verify your identity before completing a request.

11. California Privacy Rights

If you are a California resident and applicable privacy laws apply to BBB Marketing, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

These may include the right to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and receive equal treatment when exercising privacy rights.

BBB Marketing does not knowingly sell personal information in the traditional sense.

If our use of advertising, analytics, or retargeting tools is considered "sharing" under California law, California residents may request to opt out by contacting us at kaloyan@bbb-marketing.com.

12. International Visitors

If you access our website from outside the United States, your information may be processed in the United States or other countries where our service providers operate.

By using our website, you understand that your information may be transferred and processed outside your country of residence.

13. Children's Privacy

Our website and services are not intended for children under 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information to us, contact us and we will take appropriate steps to delete it.

14. Data Security

We take reasonable steps to protect personal information from unauthorized access, misuse, loss, disclosure, or alteration.

No website, platform, or transmission method is completely secure, so we cannot guarantee absolute security.

15. Links to Other Websites

Our website may link to third-party websites, tools, resources, partners, or software platforms.

We are not responsible for the privacy practices, content, or security of third-party websites.

You should review their privacy policies before submitting information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update it, we will revise the effective date at the top of the page.

Your continued use of the website after updates means you accept the revised Privacy Policy.

17. Contact

For questions or privacy requests, contact:

BACKBONE BUSINESS MARKETING - FZCO

Email: kaloyan@bbb-marketing.com

Website: https://bbb-marketing.com