The Klaviyo Agency Built for Shopify Health & Wellness Brands

On a Mission to Generate $1B for Shopify Health Brands

We're on a mission to generate $1B for Shopify brands that raise the standard of everyday health.

We do this by making Klaviyo their primary channel for education, conversion, and retention.

That means stronger flows, sharper campaigns, better deliverability, clearer reporting, and retention systems that help the right products reach the right people more often.

Why We Chose Health & Wellness

BBB Marketing did not start as a health and wellness agency.

For years, we operated as a generalist Klaviyo agency, working with different types of ecommerce brands in the normal pursuit of growth, revenue, and stronger business performance.

Over time, that changed.

As the business matured, money stopped being the only scoreboard. Internally, we became more honest about what actually supported our best work and best lives: movement, nutrition, sleep, recovery, discipline, and healthier daily habits.

At the same time, we were working with brands whose products we would not personally buy, use, or recommend. Some were in categories where email marketing is powerful precisely because paid advertising is limited, but the products often leaned into impulse, desire, dependency, or addiction.

We are not here to judge those businesses.

We simply reached a point where we wanted our work to build something we were fully aligned with.

That is why BBB Marketing now focuses on Shopify health and wellness brands.

Every flow, campaign, system, report, and deliverability improvement should help better products reach more people, educate more customers, and improve more lives.

Years from now, we want to know our work helped millions of people discover better products, build better habits, and live healthier lives.

Why We Build Around Shopify and Klaviyo

When people think about ecommerce today, they think about Shopify.

That was not always the case.

Shopify earned that position by making ecommerce easier, stronger, and more accessible for brands that want to build serious businesses online.

We have studied the creation and growth of Shopify closely, and we are aligned with how they continue to improve what ecommerce can become.

For email marketing, Klaviyo is the platform that best matches that standard.

We have tested other tools over the years, but nothing comes close to the capabilities and results Klaviyo can create when it is connected to a strong Shopify store.

That is why BBB Marketing builds around Shopify and Klaviyo.

The #1 Health & Wellness Klaviyo Agency

As the #1 Health & Wellness Klaviyo Agency, we work alongside brands that fit our positioning.

Shopify, Klaviyo, Health & Wellness.

That focus gives us repeated reps on the same high-value problems, which leads to sharper systems, cleaner decisions, and more reliable outcomes.

We stay at the forefront of Klaviyo innovation, responsible for inventing industry-leading systems that stores and agencies use to grow backend revenue past 40% Klaviyo Attribution.

Systems We've Built

The 40% Standard. Main Folder Guarantee. 80/20 Automation. UFEO. Deliveriyo.

These are some of the systems behind health and wellness success, each designed to focus on a big goal and the key constraint stopping a brand from achieving it.

Using these systems has helped BBB Marketing generate $165M+ in Klaviyo revenue for clients across Shopify health and wellness brands.

We keep refining them to make Klaviyo growth more consistent, more reliable, and more repeatable across the portfolio of brands we manage.

How We Work With Health & Wellness Brands

If you are building a Shopify health and wellness brand, we believe your brand should grow.

That is why we created a set of Klaviyo services for different stages of growth.

For early-stage brands below $200k/month, 80-20 Klaviyo Flow Setup and Campaign Banks #1 & #2 install the highest-impact Klaviyo systems with minimal back and forth, so you can get the foundation live quickly and start reaping the rewards.

For established brands above $200k/month, A-Z Klaviyo Management, Klaviyo Coaching & Systems Transfer, and Team Coaching provide deeper support across strategy, production, reporting, deliverability, and internal team development.

Browse the service cards below and book a call for the option that fits your brand best.