The Shopify & Klaviyo Black Friday Playbook

This is for Shopify brands using Klaviyo that want a more connected, profitable Black Friday.

It is especially useful for founders, CEOs, marketing managers, Klaviyo operators, and designers who need to align their teams before production starts.

Our strongest fit is Health & Wellness brands, but the system can help any Shopify brand using Klaviyo.

You will get the most value if you use both.

The strategic decision process can help almost any ecommerce brand. The execution resources are built for Shopify stores using Klaviyo.

We are innovators and architects. We turn complex problems into simple solutions: templates, workflows, AI skills, and applications.

We don't hide our inventions behind a paywall. It would be like Da Vinci charging people to see the Mona Lisa in his house.

We believe in generous contribution. When more brands use better systems, the entire market grows. This opens new and better opportunities for everyone.

The Black Friday system compiles 5+ years and $30M+ in November Klaviyo revenue. The only thing better than this is the version we'll create in 2027.

We also know our ideal clients, Health & Wellness Shopify x Klaviyo brands, often skip the learning and jump straight into working with the system architects.

As with most great things in life, the earlier you start planning, the better the outcome.

With this system, you can roll out the strategy, copy, design, implementation, and reporting in as little as 1/20th of the time it usually takes.

The best part: you get access to support from the architects behind the system as you go.

You receive three pre-filled campaign calendars:

• Long: 20 campaign emails
• Medium: 14 campaign emails
• Short: 9 campaign emails

Choose the calendar that fits your sale timing and production capacity.

You also receive 30+ Black Friday campaign and flow wireframes inside the Figma Asset Vault.

The connected system lets you update styles in a few clicks, keep every asset professionally branded and consistent, and save precious production time during the busiest quarter of the year.

Connect your Klaviyo account to Deliveriyo and use the Email Deliverability Agent.

Test every live flow and prepared campaign email to see whether it lands in Main, Promotions, or Spam.

The Black Friday Playbook includes specialized functions, walkthroughs, and tutorials to make your Klaviyo Black Friday setup a breeze.

PDF: Step-by-step decision guides that walk you through the most important Black Friday choices.

Docs: Fill-in-the-blank planning documents your team can use as the source of truth.

Sheets: Pre-populated calendars, trackers, and maps for planning sends, offers, ownership, and build status.

Deliveriyo: Free software functions that connect to Klaviyo and automatically generate reports, tests, segments, and monitoring views.

Figma: Brandable creative assets where connected components let you update key styles once and carry them across email, banner, pop-up, product visual, and campaign templates.

You will get access to the Black Friday Playbook and the supporting resources.

You will also receive BBB's supporting email sequence to help you implement the takeaways, including additional free value propositions such as:

• Dedicated Slack Channel where you can chat with us while implementing the Playbook
• Rate My Setup option where we audit your setup and share insights to make it stronger (assuming we have capacity).
• And more!

Yes, if you run a Shopify health and wellness brand using Klaviyo.

You can speak to us here.

During Q4, we go for lean projects to ensure predictable output and high ROI for all clients during the busy period.

We only accept clients if they fit our positioning and we see a clear path to helping them profit from the work.