The Shopify & Klaviyo Black Friday Playbook
Make the core Black Friday decisions first, then execute them with the included workflows, automations, tools, templates, and reports for Shopify and Klaviyo.
• Free • Includes 20+ Black Friday Resources
Make This Your Best Black Friday Ever
The exact Black Friday systems BBB Marketing has used to generate $30M+ in November Klaviyo revenue for Shopify brands.
All included with your Black Friday Playbook!
Make the core Black Friday decisions in the right order before your team starts building.
Turn your Playbook decisions into one clear source-of-truth brief your team can build from.
Run a free account-wide deliverability test, check emails before major sends, and monitor where live campaigns land: Main, Promotions, or Spam.
Automatically generate Black Friday reports, compare past performance, and schedule your 2026 vs 2025 report after the sale.
Analyze your current Klaviyo list health before Black Friday, so you can send confidently and make the most of your full list.
Choose a short, medium, or long November campaign calendar with pre-filled send dates, topics, subject lines, preview text, and send times.
Map the Shopify updates your Black Friday sale needs across collections, banners, product pages, cart, checkout, coupons, upsells, shipping, and QA.
Build the Klaviyo side of your Black Friday sale across segments, pop-ups, flows, campaign sends, deliverability, reporting, and QA.
Change your Black Friday branding once, and the connected Figma templates update across emails, banners, pop-ups, product visuals, and campaign assets.
Customize Black Friday website banners and pop-up examples built for desktop and mobile.
Use campaign email wireframes, sale flow wireframes, and finished examples to speed up Black Friday email production.
Additional maps, trackers, examples, templates, and implementation helpers included inside the full Playbook bundle.
Frequently Asked Questions
Why is this free?
BBB believes the best operational systems should raise the standard of the industry.
Brands that can use the Playbook themselves should use it.
Health and wellness brands that want the team behind it to build the system for them can reach out after they see how BBB thinks.
Who is this for?
Do I need to use Shopify and Klaviyo?
No, but you will get the most value if you do.
The decision-making process can help almost any ecommerce brand, but many of the execution assets are designed for Shopify stores using Klaviyo.
What happens after I sign up?
You will get access to the Black Friday Playbook and the supporting resources.
You will also receive BBB's supporting email sequence to help you implement the takeaways, including additional free value propositions such as:
- Dedicated Slack Channel where you can chat with us while implementing the Playbook
- Rate My Setup option where we audit your setup and share insights to make it stronger (assuming we have capacity).
- And more!
Can BBB help implement this?
Yes, if you run a Shopify health and wellness brand using Klaviyo.
You can speak to us here.
During Q4, we go for lean projects to ensure predictable output and high ROI for all clients during the busy period.
We only accept clients if they fit our positioning and we see a clear path to helping them profit from the work.
What types of resources are included?
PDF: Step-by-step decision guides that walk you through the most important Black Friday choices.
Docs: Fill-in-the-blank planning documents your team can use as the source of truth.
Sheets: Pre-populated calendars, trackers, and maps for planning sends, offers, ownership, and build status.
Deliveriyo: Free software functions that connect to Klaviyo and automatically generate reports, tests, segments, and monitoring views.
Figma: Brandable creative assets where connected components let you update key styles once and carry them across email, banner, pop-up, product visual, and campaign templates.