OUR APPROACH
About BBB Marketing
The pioneers of crafting tailored strategies, persuasive copy, and engaging design for ongoing email growth.
About Us and our services
BBB stands for The Back Bone of Your Business.
In the same way, a spine is the backbone of your body (connecting everything and keeping the machine growing & adapting)…
Email Marketing is the Back-Bone of Your Business.
Although we can say a lot about how email practically keeps your business alive…
And use lots of fancy email marketing words while we’re at it (automations, segmentation, A/B tests, deliverability, pop-ups)…
We’d like to highlight something much more important—the numerous ways PROPER Email Marketing can increase the results you get from ALL of your activities (new and old).
Take these as the first golden nuggets that came to be from the relationship we’re forming right now:
1. Paid Ads
With the right automations and campaigns in place, you can collect email leads without the user leaving the advertising platform they are on 😲.
Moreover, you can Track & Increase the ROAS you’re getting simply by installing revenue-focused automations.
The cheery on top—you can increase your ads’ human engagement while decreasing your ad costs on popularity-based ads like Giveaways and other Contests!
2. Post Purchase Upsells
I hope you’ve discovered the power of One-Click-Upsells.
They are a must for any growing e-commerce store with 1+ products.
The best part—email allows you to unlock additional profits from the buying frenzy your customers experience at the time of their purchase.
Learn more about the ‘Buying Frenzy’ from the MEGA-BOOK about business levels & growth “Ready, Fire, Aim” by Michael Masterson
3. Product Subscriptions
If you’re in the business of product subscriptions (like many of our past clients), it’s best if you focus all of your attention on 1 number:
Your Customer-Lifetime-Value
This is an ever-changing number for any business, especially with subscriptions.
Not knowing yours is a recipe for disaster.
It’s the foundation of your business. It determines the money you can spend on acquiring a customer while being at peace.
Working to improve it is what ultimately grows your business..
4. Big Promotional Events
If you’ve been in business for a while, you’ve probably done a couple of these.
Perhaps you tried to run a longer Black Friday Promotion. Perhaps you’re running one every month or quarter.
Either way, not taking advantage of email in those is like waiving the white flag at your competitors.
Many stores install some flows and hope they generate results year-round.
Although good flows can do that… Specialized Flows can beat that by a long shot.
Coming up with unique branding for your big promotions and aligning your activities (automations, pop-ups, campaigns, social posts, website banners) to it is the optimal path towards sales, profits, and growth!
5. Rewards Programs
There’s nothing sweeter than other people promoting your business for you!
Although it’s a dream many store owners have… It’s rarely something they achieve in their many years of business.
This is primarily because they prioritize the wrong things.
Think about it like this—Would you rather give the promotional power of your business to someone who knows nothing about it?
Or would you rather give it to someone who’s embodied your business qualities into their day-to-day life?
If you’re following so far, you’re likely coming to the same conclusion as we’ve seen time and time again with our success-driven clients:
The key to getting passionate brand ambassadors is to educate them on everything you know about your business—the same way you would educate your employees about it the moment they join.
Combined with overdelivering on their biggest wishes, I can promise you that your Rewards Program will see an increase you’ve never imagined.
Hope you liked this value-peace.
Perhaps you can save it on a doc… Or simply contact us and see what BBB Marketing does in action.
Add a team of trusted and growth-focused professionals to your team and we promise you’ll never look back!.
Bonuses You Get
Comprehensive Klaviyo Audit
Receive a detailed action plan to optimize your email efforts , whether or not you choose to collaborate with us.
Streamlined Email Design System
Our Figma-based system empowers you to effortlessly craft fully branded emails.
Dual Email Design Package
Visualize a collaborative project with us and gain DIY design enhancement insights.
Project Rate + Money Back Guarantee
Love the Audit? Request a project rate and enjoy the added security of our Money Back Guarantee.
Find more details in the top video on this page.
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